General Discussions
On the marketing of the movie
POSTED BY: Ananti
UPDATED: Saturday, October 8, 2005 17:06
VIEWED: 4160
PAGE 2 of 2
Saturday, October 8, 2005 3:42 PM
Quote:
Originally posted by Ananti:
I'm just analyzing the situation and saying that in retrospect, it may have been an unfortunate choice for marketing reasons. "Serenity" simply does not get the juices flowing for the average, uninitiated, 16-24 year old male that say for example, "Star Wars", does.
Interesting point. The title undersells it to the scifi action crowd, and I think the overemphasis in the ads of action undersells it outside the sci-fi crowd.
Joss' strengths are his characters and their relationships, and this is missed in the ad campaign. I think another strength that hasn't been capitalized on are the actors themselves. They are engaging and funny people and it was a big mistake not to have them on the tv talk-show circuit this week.
There are some interesting marketing comments in the thread Does this Make Sense!?!? by XANDERHARRIS. I just hope the Big Damn Marketers come up with Plan B real quick.
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Saturday, October 8, 2005 5:02 PM
Quote:
Originally posted by ggreen29:Quote:
Originally posted by Ananti:
I'm just analyzing the situation and saying that in retrospect, it may have been an unfortunate choice for marketing reasons. "Serenity" simply does not get the juices flowing for the average, uninitiated, 16-24 year old male that say for example, "Star Wars", does.
Interesting point. The title undersells it to the scifi action crowd, and I think the overemphasis in the ads of action undersells it outside the sci-fi crowd.
Joss' strengths are his characters and their relationships, and this is missed in the ad campaign. I think another strength that hasn't been capitalized on are the actors themselves. They are engaging and funny people and it was a big mistake not to have them on the tv talk-show circuit this week.
There are some interesting marketing comments in the thread Does this Make Sense!?!? by XANDERHARRIS. I just hope the Big Damn Marketers come up with Plan B real quick.
The title doesn't say anything to anybody except for people who already know what it's suppose to mean... It doesn't say SciFi, it doesn't say action or adventure, it doesn't say "One man"or "One woman" 's fight to say themselves or the Universe. It has absolutely no meaning to anybody outside of this circle.
I absolutely unequivocaly know that people's first question to any movie decision is:
"do I know anyone in it?"
after that is:
"what's this movie about?"
which really means, "Have I seen any advertisement about this?"
For this movie in particular, there is practically no actor in it that anyone can put a finger on rightaway *AND* no wizz-bang advertising campaign to paint the picture for the regular to match the name to...
Game Over, man... It's Game Over!!!
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Saturday, October 8, 2005 5:06 PM
Quote:
Originally posted by LadyShelley:Quote:
Originally posted by InevitableBetrayal:
I think it was the over-reliance on the viral tactics, myself.
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I wish I had a magical wish-granting plank.
I think you may be right.
I just wish they hadn't picked our gorram movie to experiment on. Dammit!
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I wish I had a magical wish-granting plank.
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