BRACE YOURSELVES. . .THIS ROCKS!!!!!
POSTED BY: Static
UPDATED: Friday, June 24, 2005 20:46
VIEWED: 50243
PAGE 7 of 11
Quote:
Originally posted by Hell's Kitten:
“Test Markets.” Plural. That’s what interests me.
...
Do you think they’re pulling a sleight of hand on us? Pointing the entire BrownCoat community in one direction – towards the advance screenings – while having rounds of true test screenings for the general masses elsewhere on the same night?
They were doing some (generally unannounced) test screenings as early as late last year. IIRC, a few browncoats did get into those because someone 'on the inside' told them about it. Largely those were standard movie test screening audiences, though, picked at pseudo-random (possibly with some demographic weightings) from local malls, plazas, tourist traps, etc. in the LA area...
Jayne, your mouth is talkin. Might want to look into that.
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Let’s all take a breath of fresh air, here.
What Static has done, by way of contacting the distributor’s representative, is a cool move which reflects well on Browncoats and is a positive step toward fuelling the hype required to make the BDM a big damn success. Given, as I understand it, that Static was enquiring about a specific showing at a specific theatre, and received gushing tributes from the distributor’s rep suggesting they sure wished they had released Serenity straightaway, bodes well for the confidence in their product. So, good news for us fans.
But that guy’s job is to facilitate the hype. He’s not going to say that Serenity sucks. He knows that any hype is good hype. And he knows that pre-sold fans such as us aren’t likely to allow a little resentment over vague promises regarding earlier release dates keep us from paying to see the BDM when it finally does hit the screens.
Release dates shift all the time, for various reasons. Studios commonly delay releases for financial (ran out of bucks, or cost over-runs) and marketing (don’t want to open up against Star Wars) reasons. Yes, sometimes release dates are pushed forward, but this is almost always to fill a market niche before a similar movie is released by a competitor. (In which case things get a might exciting for us post-prod types… but I digress).
Here’s when the release dates are locked in: when the distributors commit to their advertisers. When the ads come out in Variety or on trailers, and say something like, oh, “September 30th”, you can bet yer ass that heaven and earth shall be moved, if necessary, to make that date. Which is to say: the working grunts involved in manufacturing the film (or digital) product will be whipped into whatever frenzy is necessary to meet the delivery by that deadline. By the same token, that date will be held to, marketing-fuelled pre-screenings aside, even if the product (film) has long been fully assembled.
Well now, seems the studios have made their advertising commitment by way of the Serenity trailer, and it says “September 30th”.
I’d be ecstatic if I were wrong on this one.
Relax: it’s a helluva movie. Worth the wait.
http://www3.sympatico.ca/ldnemeth/images/blackjacksilver.GIF
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Quote:
Originally posted by WhoIsRiver:
Static,
Have you checked with your contact he is okay with your listing his name here, together with quoting him?
You need to bear in mind SERENITY is a commercial property, and is therefore subject to confidentiality. All those involved are limited as to what they can say publicly. This is asking for trouble, trust me.
TheInside.org - Firefly Producers NEW TV series
Good point, and while it's a bit late in coming, I've edited the post that lists his actual name.
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Man, I've skipped this thread because aside from a period lying to Camp America about my ability to teach (which is whole other story) I've not hit, nor am I likely to hit NC, but this is cool as all get out (and realise as a Brit that phrase doesn't scan) - I'm ignoring the rest of the thread to just post this:)
We're bigger than Star Wars.
I then kew
"I threw up on your bed"
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I'd like to thank Haken (or was it you, Shiny) for putting this thread in the news headlines section. In an effort to do something besides read Fireflyfans.net, I've become selective in what threads I open. Since I haven't seen the BDM, I avoid movie spoilers, & as one might expect, I skip thread titles that don't interest me. But that doesn't save me enough time, so I also avoid threads with titles that are non-descriptive, or all caps, or use multiple exclamation points or question marks. This thread fails all three tests, so I passed on it.
But it is News.
Quote:
Originally posted by Shiny:
They were doing some (generally unannounced) test screenings as early as late last year. IIRC, a few browncoats did get into those because someone 'on the inside' told them about it.
The first screening was so inundated with fans that the testers realized it was useless, prompting the second screening.
Quote:
Largely those were standard movie test screening audiences, though, picked at pseudo-random (possibly with some demographic weightings) from local malls, plazas, tourist traps, etc. in the LA area...
Reckon I don't go to those places 'cause the only place I've ever seen 'em is a particular few cinemas (these days, only multiplexes). These test screenings are not anonymous. Each of the folks giving away passes will have a 1-sheet with title, maybe a still, familiar names (if any), & brief synopsis. And test screeners are now also recruited via email listserve. This may have been how the first test of Serenity got swamped by fans. For it to have been due to a leak, the leak would've had to come from the testers, since you have to call with a code-key to get your name on the admission list. And the testers don't like such leaks, 'cause they waste time & money.
Keep the Shiny Side Up . . . (wutzon) Moe, "Shoot First"
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I'm personally happy that it's going to be on 9/30 because it's only a little after DragonCon and my birthday. So I'm selfish. *shrug* But it seems like a good move to me.
- Jade Kadir
"But as for me I am tormented with an everlasting itch for things remote."
- From "Moby Dick" by Herman Melville.
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"It's working out as well as "Star Wars" and if we'd started in May, it would have run all summer."
-----
As pretty as that sounds, I'm not buying it.
Star Wars would have knocked Serenity out of the theatres.
You do realize that when it opened, multiplexes were showing pretty much NOTHING but Star Wars?
12 and 16 plexes had Star Wars on every screen.
If they'd started in May, the BDM would be off the screens starting on Star Wars's opening day: buried, completely.
Look, I love me some Firefly and I'm hot for Serenity...but I'm realistic enough to know that it would have been blown away by the Star Wars juggernaut.
The good folks at Universal aren't stupid.
They knew what they were up against, and even though they have faith in the BDM, they weren't crazy enough to release Serenity anywhere NEAR Star Wars.
That's my humble opinion.
"Take me, sir. Take me hard." -- Zoe
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Quote:
Originally posted by cozen:
Well now, seems the studios have made their advertising commitment by way of the Serenity trailer, and it says “September 30th”.
Just double-checked the trailer -- it says "This Fall", and doesn't give a specific date. (Not unusual, because why make a commitment if you don't have to?)
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I Love You Guys.
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I can vouch for the fact that there's a lot of local interest in Serenity! I've got four grad school friends who either live in Raleigh or within an hour of it - one of whom turned me on to Firefly to begin with - and all of them have heard about the Big Damn Premiere plans and want to know the minute tickets go on sale.
I've watched a lot of movies at Mission Valley, and they'd better have this movie in their biggest theatre on opening night / midnight, that's all I'm saying.
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