OFFICIAL BDM UK WEBSITE IS UP

POSTED BY: jappar2001
UPDATED: Saturday, May 7, 2005 17:05
VIEWED: 8587
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JAPPAR2001

Thursday, May 5, 2005 4:57 PM

www.uip.co.uk/serenity
www.uip.co.uk

Theres nothing much here at all and it's the old Logo but it's abit more exposure and i'm sure it'll get updated. Can't wait for that International trailer which should be up there within a couple of weeks. Keep checking for it.

ZOL

Thursday, May 5, 2005 6:15 PM

Thanks for this, registered, I wonder if we will get points stuff like the US website?

Register now.

Darin (Zol.)

IAMJACKSUSERNAME

Thursday, May 5, 2005 7:20 PM

Quote:
Can't wait for that International trailer which should be up there within a couple of weeks.

Any news on this? Will it be less Star Wars and more, you know, Firefly?
--
I am Jack's username
Pop-up free Firefly wiki http://firefly.wikicities.com/wiki/Main_Page

ZOL

Thursday, May 5, 2005 7:25 PM

Quote:
Originally posted by IamJacksUsername:
Quote:
Can't wait for that International trailer which should be up there within a couple of weeks.

Any news on this? Will it be less Star Wars and more, you know, Firefly?
--
I am Jack's username
Pop-up free Firefly wiki http://firefly.wikicities.com/wiki/Main_Page

You`ve got a slight problem, the film is a `Joss-Film` and not a `Joss-TV show` - certain things will be changed but maybe they can do something with the light side of things.

Also did anyone notice that the last trailer didn`t feature any of the stars names?

Darin (Zol.)

WHOISRIVER

Thursday, May 5, 2005 7:45 PM

Aye, D, but then people probably wouldn't recognise the names (yet) to be honest.

Re styling of trailer - as always, Serenity doesn't need to attract the Firefly crowd. We're going to go anyway. They need to attract other people - the Star Wars fans, the batman fans - to get enough bums on seats for this to be a success.

We need a *LOT* of people. Lots and lots. If they aired silence space, horses and fiddles in the trailer, yeah, we'd clap.... But I suspect a large part of the audience would go "Errr... Why is space silent? Why is the music gay?" etc. Being popular isn't always cool - we know this - but being popular for a trailer, in my view, is fine.

If the movie is great (it is) but nobody goes to see it, why bother? (And also: that'd be the end of Fireflyverse - if this flops, nobody else will give it another chance).

SERGEANTX

Thursday, May 5, 2005 7:54 PM

Quote:
Originally posted by WhoIsRiver:
Aye, D, but then people probably wouldn't recognise the names (yet) to be honest.

Re styling of trailer - as always, Serenity doesn't need to attract the Firefly crowd. We're going to go anyway. They need to attract other people - the Star Wars fans, the batman fans - to get enough bums on seats for this to be a success.

We need a *LOT* of people. Lots and lots. If they aired silence space, horses and fiddles in the trailer, yeah, we'd clap.... But I suspect a large part of the audience would go "Errr... Why is space silent? Why is the music gay?" etc. Being popular isn't always cool - we know this - but being popular for a trailer, in my view, is fine.

If the movie is great (it is) but nobody goes to see it, why bother? (And also: that'd be the end of Fireflyverse - if this flops, nobody else will give it another chance).

Yeah, but it won't matter if the movie is great, if the people they pull in to see it are expecting something else. They'll grumble away saying "That wasn't anything like the trailer..." A great many of them will be disappointed.

See, I think they are making a mistake similar to Fox (although no one could possibly screw it up that badly). They're targeting the trailer at the short attention span demographic and these just aren't the type of people who are going to appreciate Serenity, assuming that it maintains the depth and nuance of the series.

Why not trust the material and present its strengths rather than foist it on the "vroom-vroom/'splosions" fans? The most remarkable thing I've noticed about Firefly fandom is just how untraditional we are for science fiction fans. I'm pretty sure Fox never got that, or at least didn't know how to handle it, and that had a lot to do with why they bailed on the show.

I'm hoping the marketing campaign for Serenity will also reach out to people who might be looking for something a little more thoughtful and character-based than the image presented in the trailer.

SergeantX

"Dream a little dream or you can live a little dream. I'd rather live it, cause dreamers always chase but never get it." Aesop Rock

RELFEXIVE

Thursday, May 5, 2005 8:15 PM

Ah. Registering now.

"My God - you're like a trained ape. Without the training."

JAPPAR2001

Thursday, May 5, 2005 8:33 PM

Well from past international trailers tend to be alot less gung ho. Subtlties and character moments are usually in the International trailer. Why this happens could be debated. I think US marketing people think the UK are a more intelligent and tolerant, artistic audience. I couldn't say theres evidence of this, just a european stereotype US marketing seem to have over us. We had shakespeare, we can't watch this explosive action crap! As firefly is more 'European' (i.e. slow, character driven, intelligent and down right beautifully artistic) in tone. It will likely represent the film closer to what it is and what firefly was. I guess we'll see before star wars or perhaps before hand online.

WHOISRIVER

Thursday, May 5, 2005 9:31 PM

Serg,

I get your concerns. But here's the deal: if you don't appeal to mass audience with marketing, you don't get mass audience. Simple as that.

Yes, you'd get word of mouth ('this is cool!') after the first weekend, but if the first weekend tanks you have other issues which screw you.

Anyway, I'm not going to get into an argument about Serenity's marketing or compare it to Fox - but I will say this. The marketing people really do believe in Serenity. They don't expect it to flop. This is their best efforts, from experience, to get people into the cinema.

If people go in and don't like it, expecting more explosions... Oh well. But they've paid. If they have any kind of intelligence, they'll like the movie - it's designed to reach a wider audience.

The UK marketing plan for Serenity is insanely cool, I can promise browncoats this side of the pond that. Really, really good stuff - you're all going to see them make a huge effort in the UK (I've never seen 'ought like it!).

JOESWEDEN

Thursday, May 5, 2005 9:55 PM

Hi. I spoke to Chris Buchanan during the Serenity con in Heathrow and he said the UK(/european?) trailer would be more linear and prsenting the characters more. Looking forward to it

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