Predictions for 2023
POSTED BY: SIGNYM
UPDATED: Tuesday, October 10, 2023 16:12
VIEWED: 3278
PAGE 4 of 4
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Originally posted by 6IXSTRINGJACK:Quote:
Originally posted by JAYNEZTOWN:
Cinema Earnings?Quote:
Originally posted by 6IXSTRINGJACK:
I might be wrong, but I'm going to come right out against the tide and say that neither of these movies is going to be the 2023 box office saviors that the critics and Twitter bots are saying that they will be.
'Barbenheimer' sparks biggest UK box office opener since 2019
https://www.bbc.com/news/entertainment-arts-66288459
'Barbie' and 'Oppenheimer' Surpass Projections With Impressive Box Office Debuts
https://www.yahoo.com/lifestyle/barbie-oppenheimer-surpass-projections
-impressive-071649320.html
To be fair, there's nothing special about Oppenheimer's performance, other than the timing of the release. It made $174,157,000 worldwide on opening weekend vs. a $180 Million budget (97%), which puts it in 15th place for the year on that list between Jesus Revolution and Fast X.
The 337% that Barbie got with a WW opening of $337 Million vs. a $100 Million production budget, however, puts it in 3rd place for the year between M3GAN and Sound of Freedom, and below Insidious: The Red Door and Super Mario Bros as well. (Yes, Barbie beat Super Mario Bros on the same $100 Million budget in the Domestic Box Office, but wasn't seen as much internationally opening weekend.)
It turns out that both of these figures were wrong. Oppenheimer only cost $100 Million to make, and Barbie actually cost $145 Million. So Oppenheimer made 174% of its budget on opening weekend which put it in 11th place between Scream IV and John Wick IV. Barbie made 246% of its budget opening weekend, putting it at 5th place between Sound of Freedom and Talk To Me.
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I've got to hand it to the marketing team at Warner Bros. They finally learned to keep the director, actors and anyone else involved on a very short leash online, and did a great job lying to everybody about what this movie was to get people into the theaters to see it.
It turns out they also admitting to spending $150 Million on marketing for Barbie. This is unheard of. Not the amount, but the fact that they actually came out and stated what the marketing budget was. No studio ever makes that information public. I can only think of 2 reasons for this. One or both may be true. The first is that it actually cost more than $150 Million to market Barbie. The second is that it made so much freakin' money that it doesn't matter that they admit it and they all get to be called marketing geniuses. (Trust me. They would never have admitted this budget number had Barbie been a flop).
So with an admitted by the studio total budget of $295 Million, it needed around $375 to $400 Million to break even after theater cuts. This revelation is huge evidence that the new Rule of Thumb is that a movie needs to make 2.5 times the Production Budget to break even.
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Nobody did a predictable Middle East thing
Revealed: Pro-Palestine activist who called Hamas terror attacks 'beautiful and inspiring' during Brighton rally is an elected Women's officer at University of Sussex students' union
https://www.dailymail.co.uk/news/article-12611233/activist-hamas-inspi
ring-brighton-university-sussex-hanin-barghouti.html
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