Fox executive defends decision to cancel Firefly.

POSTED BY: InvaderPet87
UPDATED: Wednesday, March 9, 2011 00:09
VIEWED: 22009
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WHOZIT

Thursday, March 3, 2011 10:31 PM

FOX didn't like the 2 hour pilot so they had Joss rework it, and then they still didn't like the rework. They wanted action from the start that's why "The Train Job" was 1st, when the ratings when down and they saw how much the show cost to make and they lost interest in it. Joss shopped it around to all the networks including SyFy (which NOW is so in love with "Firefly" and "Serenity") but they passed.

ZEEK

Thursday, March 3, 2011 10:37 PM

Quote:
Originally posted by Storymark:
And as much as people like to claim there was no advertising, I personally saw a BUNCH of ads for the show, so I can't buy that excuse. I also don't think airing it out of order made that much difference, as it wasn't a particularly serialized show.

I remember the advertising too but hilariously it just left me more confused after the first episode. I remember the "and a girl in a box!" ad so the whole first episode I was expecting there to be a girl in a box somewhere. I assumed that's what they were taking off the train. Then when it was drugs I was like "ok where is this girl in a box?". Let's face it the ads were pretty bad and not airing the pilot first was pretty stupid. Other than that you're right the other episodes out of order weren't so bad.

I remember thinking from the ads that it was going to be Joss's version of Star Wars. Which I guess it kind of was. It's just Fox made it look like it would have the action of Star Wars. If Joss just threw in some Jedi we'd probably still be watching Firefly today.

STORYMARK

Thursday, March 3, 2011 11:39 PM

Now, the effectiveness of the advertising is a decent subject of debate. People say the ads didn't do the show justice, and I can sympathize. The ads wre a bit silly.

But then, it was a tough nut to crack in terms of advertising. The things easier to market are those that fit into an easily defined box - and that aint Firefly.

The ads for Serenity took an entirely different style and approach, which to me was more representative than the ads for the show - and it still didn't turn on the masses.

"I thoroughly disapprove of duels. If a man should challenge me, I would take him kindly and forgivingly by the hand and lead him to a quiet place and kill him."

STORYMARK

Thursday, March 3, 2011 11:40 PM

Quote:
Originally posted by TheSomnambulist:
I'm no longer interested in why they cancelled it. But I would like someone at Fox to explain why they don't bring it back.

I'd say two very big reasons:

1) Everybody's busy.

2) Serenity still didn't make much, so it's already had one unsuccessful re-launch. Doesn't exactly make another go look like a safe bet.

"I thoroughly disapprove of duels. If a man should challenge me, I would take him kindly and forgivingly by the hand and lead him to a quiet place and kill him."

BROWNCOAT1

Friday, March 4, 2011 12:22 AM

Quote:
Originally posted by whozit:
FOX didn't like the 2 hour pilot so they had Joss rework it, and then they still didn't like the rework. They wanted action from the start that's why "The Train Job" was 1st, when the ratings when down and they saw how much the show cost to make and they lost interest in it. Joss shopped it around to all the networks including SyFy (which NOW is so in love with "Firefly" and "Serenity") but they passed.

Bottom line is Fox was simply not a good fit for Firefly. The execs were short sighted, they had their hands too heavily in the show, had the pilot reworked, showed the episodes out of order, the MLB airings didn't help, the time slot of Death on Friday nights made it worse, and Fox simply just did not get the show.

What's done is done. The web is the only decent fit for any hope of a spin off, but no one's shown an interest in doing one, at least no one with the finances or resources to make it happen.

I still curse Fox. Every ruttin' day.

__________________________________________
Holding the line since December '02!

X.O. / Battalion O.I.C.

http://76thbattalion.homestead.com/index.html

http://76thbattalion.proboards.com

MICJWELCH

Friday, March 4, 2011 1:47 AM

Something that hasn't been mentioned yet - The fact that this article exists means that we're gaining momentum! We got someone's attention!

"Always be yourself. Unless You suck." - Joss Whedon

MALSDOXY

Friday, March 4, 2011 2:33 AM

they were always peeved at Joss for moving Buffy, plain and simple...the vermin

"Haven't you killed me enough for one day ?"
- Mal, War Stories

MALSDOXY

Friday, March 4, 2011 2:38 AM

and, AND they showed the 'big surprise' in the promos, when they showed it was' a girl in a box!!' it would have been great if we didn't know about it beforehand...[but it was still great]
gorram FOX motherhumpers

"Haven't you killed me enough for one day ?"
- Mal, War Stories

PIRATENEWS

Friday, March 4, 2011 3:12 AM

Quote:
Originally posted by InvaderPet87:

I love how she puts up the usual defense and blames ratings, and thinks airing the episodes in order wouldn't have made things better.

For someone who's supposed to be a friend of Whedon's she doesn't go into any real detail about why she couldn't have pulled some strings to keep it on one more season, AND PROMOTE it just to see if numbers might increase.

I suppse she was afraid of being accused of giving Whedon special treatment. That's studio politics for you.

Typical brown-nosed Yes Girl.

Probably frakked her way to the top of the shitepile.

Utterly incapable of getting off her knees and doin The Right Thing.

Pretty much the Typical Amerikan. (Another reason FF flew over the heads of most.)

After all, Fox is owned by Commie China. A big stinkin elephant nobody notices in YOUR living room. Deng Wen Di?

http://piratenews.org/fox-news-owned-by-communist-china.html
http://en.wikipedia.org/wiki/Wendi_Deng

PIRATENEWS

Friday, March 4, 2011 3:13 AM

Quote:
Originally posted by micjwelch:

Something that hasn't been mentioned yet - The fact that this article exists means that we're gaining momentum! We got someone's attention!

Roger that.

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