Chuck star lead fans to Subway to save Chuck. Buy $5 footlong on 4/27/2009!

POSTED BY: Anonymous1
UPDATED: Wednesday, April 29, 2009 20:07
VIEWED: 6094
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ANONYMOUS1

Sunday, April 26, 2009 11:32 PM

http://www.endofshow.com/2009/04/26/chuck-stars-lead-400-fans-to-subwa
y-to-save-show/

Quote:
Chuck stars lead 400 fans to Subway to save show
Chuck, News April 26th, 2009
Chuck stars Zachary Levi and Adam Baldwin came up with a unique way to help the fortunes of their on-the-bubble show by taking a fan's suggestion and leading 400 convention goers to a Birmingham Subway outlet to show their leading advertiser that Chuck deserves to survive.

Falling ratings have threatened to cancel the show, which features a sales assistant whose brain is accidentally loaded with government secrets, but fan Wendy Farrington had the unique idea of getting fans to follow the money and show the sandwich franchise Subway that the show they were sponsoring had an audience. She presented the idea to Zachary Levi who plays the titular character Chuck Bartowski at Starfury conventions T1 event in Birmingham, UK. Levi and Adam Baldwin (Casey) then asked the hundreds of con attendees to follow them on en masse to the local Subway.

Levi, who described the show as "On the good side of the bubble", even got behind the counter and helped out the besieged staff of the outlet in the Birmingham NEC exhibition centre, staying until the very last fan was served.

We were in attendance at the foody flash mob and have these pictures from other sandwich and Chuck-hungry fans.

"The Finale and Footlong campaign asks fans to BUY A $5 FOOTLONG from Subway on April 27th, the season finale of Chuck.

TIME's Poniewozik agrees "throwing money" "is a far more effective way to argue for a show."

So remember to buy $5 footlongs on Monday, 4/27/2009 for the Chuck season finale. And fill out a comment card thanking them for sponsoring Chuck. My Subway did not have comment cards. :(

Nathan Fillion's Castle Mon 10pm/9c ABC Online http://ABC.com Joss Whedon's Dollhouse Fri Fox 9pm http://Fox.com

NEEDY

Monday, April 27, 2009 12:10 AM

I was just there!! (well few hrs ago now)
It was absolutely amazing, and completely surreal
I'm guessing there'll be plenty of footage on youtube soon enough

I certainly hope it helps. Chuck is my new favourite show

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BIGRICHARD

Monday, April 27, 2009 12:51 AM

Any idea whether buying stuff in Australia will make much of a difference?

And what are people putting on the comment cards?
"Thanks for sponsoring Chuck!"?

I might go down to my local Subway and do it...I should have time!! Although, it being Australia, I've no idea how many people will do it, or whether they even have comment cards...

ANONYMOUS1

Monday, April 27, 2009 1:24 AM

Quote:
Originally posted by BigRichard:
Any idea whether buying stuff in Australia will make much of a difference?

And what are people putting on the comment cards?
"Thanks for sponsoring Chuck!"?

That is what I would have wrote on a comment card if they had one. I'll be sure to check at the Subways that I go to Monday.

Quote:
Originally posted by BigRichard:
I might go down to my local Subway and do it...I should have time!! Although, it being Australia, I've no idea how many people will do it, or whether they even have comment cards...

Is Chuck airing in Aussieland? And if so, does Subway sponsor Chuck in Aussieland?

Nathan Fillion's Castle Mon 10pm/9c ABC Online http://ABC.com Joss Whedon's Dollhouse Fri Fox 9pm http://Fox.com

BIGRICHARD

Monday, April 27, 2009 1:36 AM

I have no idea. Chuck is currently airing on payTV (Fox8) but it's still the first season. As for whether it sponsors it, I just assumed since they will often eat Subway on the show, that it would be sponsored by them everywhere, as in, the production is sponsored by them, not the station?

ANONYMOUS1

Monday, April 27, 2009 1:42 AM

Quote:
Originally posted by BigRichard:
I have no idea. Chuck is currently airing on payTV (Fox8) but it's still the first season. As for whether it sponsors it, I just assumed since they will often eat Subway on the show, that it would be sponsored by them everywhere, as in, the production is sponsored by them, not the station?

I think production since Subway is in the show. So have Subway in Aussieland too!

Also the Adam and Chuck thing happened in the UK! So go for it!

Nathan Fillion's Castle Mon 10pm/9c ABC Online http://ABC.com Joss Whedon's Dollhouse Fri Fox 9pm http://Fox.com

BIGRICHARD

Monday, April 27, 2009 1:59 AM

done!

I'll probably go in, fill a comment card, and they'll be like "WAHHHT?!"

OPTIMUS1998

Monday, April 27, 2009 2:22 AM

It is pretty much an ongoing product placement deal throughout the second season( possibly the first, been too long since i "dusted off" the dvds...)

in one of the more recent episodes, Morgan "bribes" Big Mike with a Footlong Chicken Teryaki, and breifly does the $5 Footlong song from the commercials, i also remember an earlier episode with a 6 foot sub eating contest between Jeff and, someone else, that they went out of their way to mention Subway with.

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FILLYGIRL

Monday, April 27, 2009 5:57 AM

My post from the 23rd,

http://www.fireflyfans.net/mthread.asp?b=5&t=37940

Most of us over on the O.B. think it was Adam that posted it there.
I am glad this stunt went off well, don't forget to go and pick up a sub, remember to take a pre written note because most of the shops don't have comment cards. This was posted by people on the O.B. who were at the Subway shop in England too.

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...it usually is.....Mal

BROWNCOAT1

Monday, April 27, 2009 1:39 PM

I'll be buying one at lunch time and one tonight on the way home!

Love Chuck and hope like hell NBC doesn't pull the plug.

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