SerenityDay: Change the Date? VOTE NOW
POSTED BY: Hera
UPDATED: Monday, May 1, 2006 09:38
VIEWED: 59449
PAGE 2 of 26
Just a thought...
What if we could all convince Universal to re-release the BDM in theaters nationwide on Sept. 30th? I bet the film would make a ton more cashy money than it did the first time...
A Browncoat Marketing Maven's 2-cents...
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Hera, I compliment your bravery on going ahead and posting this. This really needed to be done.
I am voting to move Serenity Day to September 30th. It's the anniversary of the release of the movie and I like marking that, heck I think we ought to make it annual!
It also puts to rest some of this mean fighting that has been going on for some time now, and it just keeps ratcheting up. We are in conflict with a charitable organizer, for cryin' out loud, do we really want to do that? And do we want to push so hard when all we are getting is strife within our own community. This is bad for how Browncoats look to the outside world IMHO. We must compromise about this and set this straight.
We're Browncoats... we're used to holdin' the line together, not shootin' at each other!
I like waiting for all the shiny reasons listed above, more time, closer to DragonCon and all the other cons. There is buzz now and energy now about the charity screenings, there can be more buzz about the Serenity Day event. Heck, maybe even B!x would accept our olive branch and in exchange for our support now, be supportive of us?
B!x? What do you say? We are after all the folks who were brought together by this shiny show.
I have never felt right about choosing June 23rd, just felt wrong to me to not honor a fellow Browncoat's already planned campaign.. and I know we would have pushed his stuff too and I know it could work all cool for both of us and I know it is not a date owned by him and I know he's been harsh. All beside the point. Sometimes you have to lose the battle to win the war!
I like that we are voting too... seems more like an "Independent" idea! 
So, my vote is Serenity Day, September 30th!!
"You hold. Hold 'til I get back." Mal
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Keep it.
Being the date of his birthday was the whole concept, and it makes a point. thats maybe how we get some extra publicity, come on guys. The events would be too close together, 3 months later? And two heads are better than one.
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My vote would be to keep it on June 23rd.
As has been said, the word about the 23rd has already begun to be spread. I agree that the loss of momentum and appearing indecisive is sadly probably a bit too much. Additionally, there is no reason why the two events can't each be spun to be mutually beneficial efforts that are just separate efforts by sections in the same Browncoat community. The "story of June 23rd", to use B!x's words, is told largely by us, and every one of us can choose to tell it like a conflict of interest, or we can tell it as a tale of friendship and solidarity in movements. I don't think I have to say that the latter is preferable overall.
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June 23rd. I do like the follow up idea though, immensely - doesn't everyone want to do something on that day anyway?
Scifi movie music + Firefly dialogue clips, 24 hours a day - http://www.scifiradio.com
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Those are some very convincing, well thought out reasons *ahem* for having September 30th as Serenity Day.
For those people who are concerned about changing the date from June 23rd to September 30th... well, this endeavor has only been going for maybe a week now. Anything that has been done can be revised.
Remember, Serenity was originally scheduled to be released on April 22nd! Then Universal pushed the date to September 30th. They made this decision to avoid some big budget Sci-Fi movies that were coming out in April, movies that probably would have either severely hampered Serenity's box office, or buried her. Plus the later release date gave Joss a lot more time to fine tune the movie and really polish it... and he used EVERY day of that extra time. It also gave US advance screenings.
When the movie release date was changed, it was done after several weeks and fans had already done a lot of promotion for the April date. Heck, I STILL have stacks of guerilla marketing posters that become obsolete because of the date change.
There was a lot fuss from the fans... some understood right away, but others were pretty annoyed... some thought it meant Universal lost faith in Serenity. But it was just the opposite, the release date was changed because in the long run it would benefit Serenity. So it took some time, feathers got smoothed again, folks saw the good points of waiting, and adjusted. You gotta give credit to Browncoats for being flexible and changing the mission plan if it gives them a tactical advantage.
If folks want the DVD purchases for Serenity Day to REALLY make an impression... then more time is needed to spread the word and recruit new fans. It's a big world out there, lots of new folk need to know about the 'verse. More than just the faithful from the message boards are needed to make the impact this campaign is aiming for.
Something to acknowledge Joss's birthday on June 23rd can still be done, of course! All this work has brought a lot of attention, okay not all of it positive, but a lot of people woke up. So, definitely do something cool and supportive for Joss' birthday. But save Serenity Day, the big "look at our numbers" for a date where there can be enough momentum gathered for it to really make a splash.
So, I vote for September 30th to be Serenity Day... just in case my meaning wasn't clear... heh...
11th Hour
P.S.
We also don't need all the grief associated with the two big Serenity events happening on the same day. Everytime it looks like there will be a way to have coexistence, the furor heats up again. Is THAT how we want to mark Joss' birthday?! So much energy is being expended fighting amongst ourselves... energy and time that needs to be channeled into guerilla marketing... which takes time and persistence.
This isn't about backing down, or having someone who may have caused a lot of negativity "win", it's separate from that. What's the date that offers the best chances for success? Okay, in my not so humble opinion, it's September 30th... the day Joss, the BDHs, hundreds of cheering Browncoats, stood on the red carpet at the premiere and saw "Serenity" in bright lights on the marquee. THAT was Serenity Day.
P.P.S.
Btw, if I truly thought June 23rd was the best choice for Serenity Day, I wouldn't budge... you can bet on that. But September 30th is the date that wins in my book.
Okay, all of that was waaaaay more than my 2 cents, but I'm feelin' all wordy on this subject...
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"Because teenage pranks are fun when you're about to die!" - Hoban Washburne
Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart
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...and the birth of bipartisan Browncoatalism had begun!!!
looks like I'm buying on two days.. even if we officially vote, I think time is of the essence on this.
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U gonna be smart here Riva?!?
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I vote for Sept. 30. It seems self-destructive for our community to continue this conflict, and I don't think the infighting will stop until there's compromise. It seems to me that the charitable screenings should get priority because, like FollowMal pointed out, they are for charity. It would prove BC's have heart if we could compromise in favor of the charity event.
Can't the existing SerenityDay campaign postpone the date as a gesture of unity and good will? Apologies if it's too difficult, I really don't know.
Any rate I intend to go to the Pasadena charitable screening on June 23. If it turns out I'm also supposed to go shopping on the same day... well twist my arm to go shopping. 
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I agree with the notion to keep June 23rd and then do a follow-up on September 30th.
Why can't we do both?
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Quote:
Originally posted by SadLittleKing:
I agree with the notion to keep June 23rd and then do a follow-up on September 30th.
Why can't we do both?
Acknowledging both days can certainly be done.
But the main question is, which day will be specifically designated "Serenity Day"? The day geared to demonstrate to Universal, with BIG DVDs sales, that the fans have significant buying power.
So between the two dates, which provides the best chance to really dazzle Universal with numbers that even a major studio will have to admit are great?
11th Hour
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"Because teenage pranks are fun when you're about to die!" - Hoban Washburne
Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart
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