Some thoughts about buying the DVDs only from Amazon...
POSTED BY: 11thHour
UPDATED: Wednesday, April 19, 2006 17:51
VIEWED: 9348
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good 2 cents, I agree especially with the letter thing someone (not me as I have horrific handwriting) should send a letter to all the big players (fux, universal) telling them to look out for it
it's my insanity that keeps me sane hahahahahahahahahahahahahahahaha
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Just wanted to add...
For those folks who feel that the only way to show big sales numbers is to concentrate all purchases on Amazon, well, don't worry none about that.
Amazon isn't really the one keeping tabs on ALL the Serenity DVD sales... that's Universal's job. They're the ones who keep count of all the orders and sales, the numbers will ALWAYS get back to them.
By buying from different retailers, they will have to reorder... and if enough of them see big upswings in sales, then there's a strong possibility they will reorder in BIGGER quantities. With all this big blast of attention on the Firefly and Serenity DVDs, the retailers will want to stay stocked. It's important to keep the DVDs a hot item all over the place.
Again, also keep in mind that buying the Serenity DVD directly from Universal most likely gives them more profit than sales from retailers. And you can be sure that when we buy from Universal, they'll know right away how big the numbers are.
11th Hour
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"Because teenage pranks are fun when you're about to die!" - Hoban Washburne
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Here's a plan:
Those who are able to buy only one copy of Serenity that day, buy wherever you prefer.
Those who can afford more than one copy, buy one from Amazon, and the other(s) at Universal, Best Buy, local stores, or anyplace you can get your hot little hands on it.
I don't know whether this will be anything more than a blip on the radar, but I'm planning to do my bit as above.
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I don't disagree on any particular point.
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You also have to consider any international fan that might want to contribute to this project. Buying from Amazon.com is not the best option, considering Region coding, shipping costs AND the possibility of having to pay costums duties. Of course, there's always the international Amazons (Amazon.co.uk, Amazon.de, etc.), but it still tends to add a lot to shipping price. It's easier, perhaps, to just buy it from a store.
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Wash: This landing is gonna get pretty interesting.
Mal: Define "interesting".
Wash: [deadpan] Oh God, oh God, we're all going to die?
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11th Hour is right browncoats. Concentrating our efforts on Amazon may seem like a good idea, but I don't think it will be nearly as effective as spreading the sales around to multiple sources. Giving some of those sales to brick & mortar retailers will create orders from multiple sources to the distributor which is bound to spark some attention. As 11th said, Universal will see the DVD sales, regardless of what source they come from.
Buy the DVDs locally at retailers. This provides an enterprising browncoat w/ the opportunity to talk up the series & BDM to salespeople or owners, perhaps even other patrons. With the permission of the owner you can even hang up some of 11th shiny fliers to further promote the DVDs.
Think of the broader, long term strategy my friends. We want to create a surge of sales activity, but we also want to spread the word. We need longevity in order to reach our goal. A huge spike in sales that dissapears quickly is not likely to be as noticed as a huge peak in sales followed by a steady stream of sales brought about by our enthusiasm, spreading the word to new people, and convincing others to give the BDM a shot.
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"May have been the losing side. Still not convinced it was the wrong one."
Richmond, VA & surrounding area Firefly Fans:
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Quote:
Originally posted by Scametti:
The sales will get back to the “big players” in this game. I am sure this has been addressed, but is someone going to send a letter/email to Universal & Fox letting them know about our plan. That way it won’t matter at all where we buy, because they will be looking for it.
If the big retailers know about june 23rd, they might gear up for it by ordering more DVD's and placing them on a end aisle etc and promoting it for us.
I'm on vacation june 23rd and will not be able to place a order online with Amazon. I planned on locating a Best Buy to buy my disks.
One day.
One plan.
One army of Browncoats.
On June 23rd, we aim to misbehave.
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I understand the concern, but simply put:
we wouldn't have an event.
And we need one.
So I follow what has been said already:
Let's order it directly from Universal!!
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Quote:
Originally posted by pirata:
I understand the concern, but simply put:
we wouldn't have an event.
And we need one.
So I follow what has been said already:
Let's order it directly from Universal!!
Well Universal was definitely included in the list of those I thought we should be buying the DVD from.
But, you may have an interesting point. IF we are only going to buy from one source, it needs to be Universal.
However, I still think we need to spread the sales around. Activity with a lot of retailers stirs things up ALL OVER. And again, buying them from different stores triggers more reorders, and possibly bigger reorders. We want lots of stores to notice the sales of Serenity and Firefly DVDs JUMP!
Regarding the one source purchase plan: I think someone suggested on another thread that if folks can buy more than one DVD, get one from the main target source, and then buy the additional copies from whichever retailer you want. Another possible route to take.
We're having good discussions on this plan. There's still some refining here and there needed on the mission, but overall... IT ROCKS.
11th Hour
________________________________________________
"Because teenage pranks are fun when you're about to die!" - Hoban Washburne
Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart
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oh for heavens sake, just what i needs - another reason to go out and buy more Serenity DVDs. 
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Im giving all my current DVDs to my kid brother and am restocking on 23. Im going to buy one of each type of Serenity and then the Firefly box set. After all, I can just give out the extras as gifts later on.
I don't think we should ALL purchase from the same retailer. If we do only that retailer will feel the effects and could simply consider it a good day, Nothing more. Now if sales go up all over, Press will sniff around and eventually get wind of what happened.
Skrew sending word to Universal, How do we get in contact with Joss to tell him of our plans?
::-K-O-V-E-N-A-N-T-::
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