Friday (2nd week) estimates--WE'RE IN SERIOUS TROUBLE!

POSTED BY: StakeTheLurk
UPDATED: Monday, October 10, 2005 15:14
VIEWED: 34383
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STAKETHELURK

Saturday, October 8, 2005 5:12 PM

http://whedonesque.com/comments/8408

HSX estimates place the Friday box office at $1.56 million (9th place), a 59% drop from last Friday. This is bad. Very bad. One of the posters over on Whedonesque put it best:

Quote:
Originally posted by gossi on Whedonesque:
The fact with the browncoat thing is, as I keep saying over and over: there really aren't THAT many 'hard core' fans. Yes, there's a lot, but not as many as people may make out. Those LiveJournal bloggers? They'll go once and enjoy it. As they should.

The other thing is this: I've been running around online saying to everybody "Look, you NEED to go see this, it's in real trouble" and people respond with "Numbers are ilrelevant! You can't stop the signal!" and such.

The skimmy is this: Serenity is a commercial property of Universal Studios. If those hardcore fans understand anything, it needs to be this: it's not pulling the numbers it needs to. If they want to boost the movie, now IS the time. It's not a case of fancy slogans to dismiss the problem. It's a case of money. Money speaks volumes.

We have to get back in theaters today and tomorrow! Bring everyone you can! Buy extra tickets! Talk it up! Post guerrilla marketing! We are in trouble, folks, so let’s do something!

STAKETHELURK

Saturday, October 8, 2005 5:18 PM

Note: It's not over yet. We just can't drop on Saturday. We turn up in force, tonight and tomorrow, we might come through okay. And over in the UK, Serenity has opened at #2. But we are not flying smooth. We need to get back out there this weekend if we want to keep flying. I'm going tonight and tomorrow. If the numbers are still bad tommorrow, I'm thinking of buying a ticket to every matinee showing on Sunday at a local theater. This is serious. we have to act now.

INEVITABLEBETRAYAL

Saturday, October 8, 2005 5:26 PM

Bump

_______________________________________________
I wish I had a magical wish-granting plank.

STAKETHELURK

Saturday, October 8, 2005 6:34 PM

*bump*

MARTING

Saturday, October 8, 2005 7:26 PM

I have to comment at Universal for this. This is a marketing disaster. Way to ruin a film!

Ok, so here's my view:

Serenity has gotten a whole load of praising reviews. Serenity also opened in only 2000 theaters. So the first week was a bit dissapointing, mainly due to lack of interest which is caused by lack of good advertisement.

Now, the best way to go into the second weekend then is EXPANDING the number of theaters to 2750, ADVERTISING it EXCESSIVELY with use of the PRAISING REVIEWS.

That is the best way. Because a lot of situations like this would have happened then;

"hey did you know that that movie Serenity is now opening in out nearby theater as well?"

"-yeah i heard that, i saw it advertised yesterday and i heard its getting amazing reviews and it looks interesting, also i have a mate in los angeles that saw it and he loved it"

"well shall we go see it this night then"

"-sounds like a plan"

This was THE opportunity to launch it to a wider public as something new, fresh and appealing.

This weekend was Universals' second chance to do it right and they BLEW it. But looking from their past movies like cinderella they have a reputation of managing good movies to have poor box office results.

Not to mention the RELEASE DATE.. April 22.. hardly no movies to be seen, and the hype around it seemed bigger then. Now, especially in the second week a whole lot of competition. Atleast 3 times more than on april 22.. also this is the worst time of the year for good movies to do well.. this would have done so much better in november

ive made 7 people to buy the firefly dvd and they all loved it, i wished that a whole lot of people would be introduced with this great universe but sadly.. it wont happen.. not in theaters atleast

BROWNTROUSERS

Saturday, October 8, 2005 7:45 PM

Its not fair, i guess this means Serenity flopped.

Universal.

MACBAKER

Saturday, October 8, 2005 7:49 PM

I can't figure out why people seem to be staying away from this movie in droves. I really do think it has to be Universal's poor promotion.

I'd given some thought to movin' off the edge -- not an ideal location -- thinkin' a place in the middle.

CALLIOPE79

Saturday, October 8, 2005 8:09 PM

It may not be much and we certainly can't afford to do it twice this weekend, but my sister and I went to see it last Friday and have already decided to see it again tonight. I'm trying to be cautiously optimistic and hope that tonight's number's will make up for last night's seemingly dismal performance. Though, as many have already said... it's not ALL about the U.S. box office numbers. We still have international performance to consider, as well as DVD sales once the theatre run is through. I'm not giving up yet... it's far from over

~*~ Cheryl
The Nathan Fillion Archives:
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STAKETHELURK

Saturday, October 8, 2005 8:19 PM

Quote:
Its not fair, i guess this means Serenity flopped.

Hey, save the tears and recriminations until after the DVD release. This thing hasn’t flopped yet, it’s just looking pretty rough--so we need to take action. We can still get through this, if we work hard. In another thread, Jasonzzz had some good suggestions:

Quote:
Originally posted by Jasonzzz:
So, here's the plan.

1. I saw in another thread someone made up Guerilla posters. (STL’s EDIT: 11th Hour has them on her site: http://the11thhour.home.att.net/) Get that, print about 4 dozen copies.
2. Right now, go down to the local theatre that's showing it, go around to all of the eateries and paste up 1 or 2 of these things outside each of them.
3. Go to the theatre and post some up near the booths, etc.
4. Buy a ticket for the show - maybe 1 or 2 for each showing if you've got the cash to spare - put it on credit card if you could.
5. Stand near the booth, and give away that ticket(s).
6. Keep station around the ticket booth and influence the people who appear to be trying to make a decision on what to watch.

Sunday night turn outs tend to be poor because people are settling in and getting ready for work the next day. TONIGHT is pretty much it for the weekend!!!

Go do this. Sitting here typing on the keyboard and wringing hands isn't going to do much... Go down to the theatres + restaurants and hangout and just "help" people out with their movie decision.

So get out there, browncoats, and do everything you can!

JASONZZZ

Saturday, October 8, 2005 8:36 PM

Is that including the UK opening cum int'l takes? or just US... It's in even worst shape if that's the completely overall total

Quote:
Originally posted by StakeTheLurk:
http://whedonesque.com/comments/8408

HSX estimates place the Friday box office at $1.56 million (9th place), a 59% drop from last Friday. This is bad. Very bad. One of the posters over on Whedonesque put it best:

Quote:
Originally posted by gossi on Whedonesque:
The fact with the browncoat thing is, as I keep saying over and over: there really aren't THAT many 'hard core' fans. Yes, there's a lot, but not as many as people may make out. Those LiveJournal bloggers? They'll go once and enjoy it. As they should.

The other thing is this: I've been running around online saying to everybody "Look, you NEED to go see this, it's in real trouble" and people respond with "Numbers are ilrelevant! You can't stop the signal!" and such.

The skimmy is this: Serenity is a commercial property of Universal Studios. If those hardcore fans understand anything, it needs to be this: it's not pulling the numbers it needs to. If they want to boost the movie, now IS the time. It's not a case of fancy slogans to dismiss the problem. It's a case of money. Money speaks volumes.
We have to get back in theaters today and tomorrow! Bring everyone you can! Buy extra tickets! Talk it up! Post guerrilla marketing! We are in trouble, folks, so let’s do something!

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