Reason for the Screenings
POSTED BY: SlayThis
UPDATED: Thursday, May 12, 2005 02:06
VIEWED: 8863
PAGE 3 of 3
Talk about a timely story (at least for this thread)
This morning on NPR's Morning Edition there was a story regarding media and marketing. Interestingly enough one of the people interviewed was the head of Universal's markteting.
"Movie Marketers Turn to Subtle, Sophisticated Tactics"
Advertisers are finding new and creative ways to sell their films. Sometimes a movie will be mentioned in the middle of a sitcom, or a star of a film will narrate a documentary, which is paid for by the studio. One studio has even manipulated a scientific discovery to coincide with the opening of a film. A look at some of the tactics studios use to seduce moviegoers to their films.
http://www.npr.org/templates/story/story.php?storyId=4647581
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I'm cynical enough (like some of you) to not be so quick to believe it's all good intentions. Marketing execs don't sit down and say, "Let's be nice!" On the other hand...maybe that is the marketing strategy. Universal knows what FF fans think of F*X and has to understand the benefit of being seen as the opposite, how that would energize fans even more.
And they're selling tickets! These aren't freebies!
Whatever the reasons it seems to be working for now - I've never seen so many guests and memebers on any of the boards as there are lately - close to 500 guests here the other day and 300+ at the 'versal board. More screenings!
Scifi movie music 24 hours a day - http://www.scifiradio.net
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I'm the only true Browncoat going, but I got 4 other folk going with me. I know they will enjoy the show, and in turn that's 4 more converts who are gonna talk this thing up till September 30th. Sounds like a good plan to me.
Check out my shop! Firefly & LOST products.
http://www.zazzle.com/contributors/products/gallery/browse_results.asp
?cid=238187680745956238
"Two roads diverged in a wood, and I took the road less traveled by and they CANCELLED MY FRIKKIN' SHOW. I totally shoulda took the road that had all those people on it. Damn." --Joss
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Silly pragmatic me, I figured they keep selling tickets to sneak previews because they need to raise money to complete the special effects on the film!! ;-)
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