HEAT WAVE: Castle’s Best-Selling Strategy

POSTED BY: Anonymous1
UPDATED: Wednesday, December 9, 2009 07:20
VIEWED: 3696
PAGE 1 of 1

ANONYMOUS1

Wednesday, November 25, 2009 6:03 AM

Quote:
At long last we have a show that not only brings back the delicious chemistry and rapid-fire banter we loved on "Moonlighting," the writers have found an ingenious way to satisfy the audience’s desire to see the two leads get together without breaking the romantic tension that makes the show work.

http://www.fastcompany.com/blog/barb-mackintosh/consumables/heat-wave-
castle-s-best-selling-strategy

Exactly. No matter what happens with the network/ratings etc. We will always have page 105.

Quote:
The people behind the show understand how to delight their audience. Whether it’s having their hero dress as his "Firefly" character for Halloween, or delivering a best-selling novel, they know it’s good business to give your fans gifts. And, it doesn’t hurt when it’s a gift they want so much they clamor to buy it for themselves.

Nathan Fillion's Castle ABC Mon 10/9c

Castle book "Heat Wave" NYTimes #6 Bestseller

CELLARDOOR

Wednesday, December 9, 2009 7:20 AM

That's quite a well-thought out piece of writing! yes, the shows creators indeed know how to delight their audience. "Heat Wave" is definitely on my Amazon wish list. Smart ABC...! (Unlike some networks called Fox that shall remain nameless... Oh, wait.)